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| PDF Title : | Indistractable |
|---|---|
| Total Page : | 265 Pages |
| Author: | Nir Eyal |
| PDF Size : | 1.6 MB |
| Language : | English |
| Publisher : | benbellabooks.com |
| PDF Link : | Available |
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Indistractable : How to Control Your Attention and Choose Your Life – Book
The way we think of ourselves also has a profound impact on how we deal with distractions and unintended behaviors. A study published in the Journal of Consumer Research tested the words people use when faced with temptation.
During the experiment, one group was instructed to use the words “I can’t” when considering unhealthy food choices, while the other group used “I don’t.”
At the end of the study, participants were offered either a chocolate bar or granola bar to thank them for their time. Nearly twice as many people in the “I don’t” group picked the healthier option on their way out the door.